Effective research and evaluation is a key element in ensuring long term growth of creative and cultural organisations, to ensure that they are effective in meeting their own objectives. Across all areas of the creative and cultural sector, it is clear how critical research, evaluation and measurement is to understanding what the creative and cultural sector does and what works best.
Music is a universal language in a world full of languages.
The critical importance of research
I have previously looked at the importance of research about creativity and culture and its role and significance in Australian society and the Australian economy. In my article, ‘Better than sport? The tricky business of valuing Australia’s arts and culture’, I noted ‘Most arts and culture organisation – and, increasingly, most government departments – don’t have the ability, expertise or resources to undertake research. This is where partnerships are crucial, whether in actually carrying out the research, or in helping set it up so it can be done in an economical and effective way.’