Showing posts with label Spotify. Show all posts
Showing posts with label Spotify. Show all posts

Monday, September 28, 2020

Music makes the world go round – the bright promise of our export future

After ABBA, in an unexpected break from its traditional way of building national wealth from natural resources, Sweden managed to discover a new source of income. It was not as you would expect coal or oil. Rather than oil what it had discovered was song royalties, part of a fundamental change in the nature of modern economies which transformed them from relying solely on natural resources, transport and manufacturing to make creative content a new form of resource mining. Examples like theirs point to potentially major opportunities for the Australian music industry to become a net exporter of music.

Many years ago, in a universe far, far away – actually the arts and culture division of the Australian Government – I was responsible for a time for literature and contemporary music policy and programs. A songwriter who worked in the area with me, who knew a thing or two about the economics of the music industry, pointed out to me that after ABBA, Sweden had managed to discover a new source of income, which was not as you would expect coal or oil.

Building a Scandinavian economy of the future - renewal energy and creative content together pack a powerful economic punch.

Rather than oil what it had discovered was song royalties. From then on, I was intrigued. My songwriter colleague at the time had drawn some of his insights from a forum organised by the Australasian Performing Right Association (APRA), the national organisation representing copyright holders in creative content in music and song.

‘APRA has been around since 1926 and today represents the rights of 103,000 songwriters, composers and publishers across Australia and New Zealand. At the heart of what APRA does is collect money for the use of its members’ intellectual property – their songs.’

 This is why a little-publicised recent speech by Jenny Morris, noted Australian musician and song-writer and current Chair of APRA, is so important and timely. She made her hard-hitting address at the National Press Club in Canberra in August this year. Incidentally she was diagnosed with spasmodic dysphonia five years ago and Sophie Payten, better known as Gordi, fresh from a concert at the Sydney Opera House, assisted in delivering her address.